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Overview of sales development What is sales development?

Awesome articles and guides to learn more.

How to forecast and set goals for your team.

Sales development training: Build the skills of your team.

Director of sales & business development.

Inbound sales development representatives.Outbound sales development representatives.

4 reasons why sales development is essential to your business.

Sales development vs business development: Are they the same?.

With marketing asking why sales wasn’t following up on their leads and sales wondering if marketing even knew what a decent lead was, it became apparent that something needed to fill the gap.

They spent their time focusing only on the most interested parties they felt they could close, leaving most of those leads completely ignored. Meanwhile, sales has always been driven by quotas. Marketing, driven largely by traffic goals, developed all sorts of techniques to build inbound interest and send leads pouring in- but this increase in traffic also increased the number of low-quality leads. Marketing was responsible for building interest and generating leads and then sales would pick up the baton and close revenue.